Jan 26, 2009

CAP Tourism Strategy 2009

Despite the global economic crisis, Morocco's tourism industry is doing well. Eight million tourists visited the country in 2008, a 7% growth compared to 2007.A total of 6.72mn tourists arrived in the country over this period. The most important source market for Morocco was France, which sent 2.6mn tourists. Spain was second, with 1.43mn, followed by Belgium (392,000), the UK (387,000), Italy (333,000) the Netherlands (325,000) and Germany (182,000). Tourism receipts for the Jan-Nov period were MAD54.1bn (US$6.6bn).Despite The growth of the sector The Ministry of Tourism has also drafted a new plan to protect the Moroccan tourism sector from the effects of the global economic crisis, especially that The World Tourism Organisation (WTO) has forecast that growth in global demand for tourism in 2009 will be 0%, as compared with 2% in 2008, The new plan – called CAP 2009 – is aimed at keeping Morocco attractive to tourists new strategic measures has been adopted to anticipate and limit the impact of the global financial and economic situation on the sector.

Ame D'aventure 5